The person behind
the Salesforce magic.
I'm Miriam — a Salesforce Administrator who loves turning complex systems into tools people actually enjoy using.
At a glance
Detail-oriented. People-first.
Process-obsessed.
I am a Salesforce Platform Administrator with hands-on experience delivering 50+ real-world CRM projects across automation, integrations, and data management. Bilingual in English and Spanish, I bring a sharp eye for detail, a process-improvement mindset, and a proven ability to translate business needs into practical Salesforce solutions.
My core strengths include Flow Builder automation, AppExchange and Zapier integrations, data migration and cleanup, custom dashboards and reports, and Lightning page optimization. I have connected platforms such as Mailchimp, Eventbrite, Zoom, Gmail, Google Sheets, and Gravity Forms to Salesforce — building reliable end-to-end workflows that reduce manual work and improve data quality.
In my current role at California School-Based Health Alliance, I built 50+ automations, led org-wide data cleanup initiatives, optimized Lightning record pages, and developed staff training materials and live Zoom training sessions — all contributing to a more efficient and user-friendly Salesforce environment.
My professional foundation is equally strong. I hold a Master of Science in Human Resources Management and a Bachelor of Business Administration from Strayer University, completed Salesforce Administration training at PepUp Tech Virtual Academy, and earned the Salesforce Certified Platform Foundations credential. My HR background adds a unique edge — I understand people, processes, and the operational details that make systems work in the real world.
Core skills & specialties
Flow Builder Automation
Record creation, field updates, custom email alerts, and complex multi-step flows that eliminate manual work.
Integrations
Connecting Salesforce with Mailchimp, Eventbrite, Zoom, Gmail, Google Sheets, Gravity Forms, Smartsheets, and more via AppExchange and Zapier.
Data Migration & Cleanup
Merging duplicates, large-scale imports/exports, and building a clean, trustworthy data foundation.
Dashboards & Reports
Custom dashboards that give leadership the visibility they need to make informed decisions fast.
Lightning Page Optimization
Redesigning record pages and app layouts so your team spends less time clicking and more time doing.
Staff Training & Support
Role-specific training documents and live Zoom sessions that get your team confident in Salesforce quickly.
Built on a strong foundation
MS in Human Resources Management
Strayer University
Bachelor of Business Administration
Strayer University
Salesforce Administration
PepUp Tech Virtual Academy
Salesforce Certified Platform Foundations
Salesforce
Ready to work
together?
Let's talk about what your Salesforce org needs — and how I can help.